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Privacy Policy

Hearts & Roses London are committed to protecting and respecting your privacy. This policy (together with our Website Terms and Conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us and how we keep it secure. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (the Act).

Generally, we collect your information whenever you decide to interact with us. This could include when you do some of the following:

·         Register on our site or create an account

·         Place an order 

·         Sign up for our newsletters

What information do we collect and how?

We only collect the information that’s necessary to ship the orders received via our website.  

Information we obtain directly from you:

When you sign up for our newsletter, create an account with us or place an order online, we need to collect the following information to process orders:

·         First and last name

·         Email address

·         Delivery address

·         Billing address

·         Phone number

** We do not store any payment card details on our website. All payments are directly processed by the merchant bank.

How do we protect your information?

As an ethical Business, we will never share, sell, rent or trade your personally identifiable information to any third parties without your prior consent.

Your personal information is contained behind secured networks and is only accessible by a limited number of people who have special access rights to such systems. 

It is sometimes necessary for us to allow external parties access to your data in order to perform services on our behalf. We make sure anyone who provides a service for AMJJ Co Limited enters into an agreement with us and meets our standards for data security. They will not use your data for anything other than the clearly defined purpose relating to the service that they are providing.

We may share your details with:

·         Service providers who work on behalf of AMJJ Co Limited for the performance of any contract we enter into with them or you, for example, payment processing, courier and mail delivery providers, marketing agencies, website hosting or email delivery service

·         Third party advertisers (such as Facebook or Google) to help us identify customers similar to our audience or to serve relevant adverts to you on third party websites.

Despite all our precautions, no data transmission over the internet is 100% secure. So, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.

Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. We may also inform you of any changes where we hold an appropriate email address for you.


GDPR is mainly for customers to decide how they want online businesses to use their personal data, in case they want their data to be used. It gives more control to customers regarding all the communications they receive from an online business. On the other hand, Cookies are little data files stored in customers' web browser and enable a site to 'remember' little bits of information between pages or visits. But there are many companies which use custom scripts or plugins to collect data via cookies to create 'behavioural profiles' of customers. These profiles are then used to decide what content or adverts to show/market them. This use of cookies for targeting, in particular, is what the cookie law was designed for. In this scenario, it is required by law for websites to inform and obtain consent from visitors. It aims to give web users more control over their online privacy.  Now since we are not using cookies to collect data for any analysis on Hearts & Roses London website, so it's not really mandatory to put a pop-up. Even if it is there in Privacy Policy, it is fine.

We use information held about you in the following ways:

To ensure that content from our site is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
To carry out our obligations arising from any contracts entered into between you and us.
To allow you to participate in interactive features of our service when you choose to do so.
To notify you about changes to our service.